William C. Cobb - Cobb Consulting (WCCI, Inc.)

6207 Rodrigo Street, Suite A

Houston, Texas 77007

T/N 713-227-2300

www.cobb-consulting.com

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A listing of books, articles, and speeches

as well as national task force

and professional organization memberships

 

 

 

 

In addition to what appears here, William C. Cobb is often quoted on issues involving law firms and CPA firms in such periodicals as Legal Economics, The American Lawyer, The National Law Journal, The New York Times, Wall Street Journal, Of Counsel, Legal Times, Fortune, The Recorder, Of Washington Maga-zine, CPA, as well as The Houston Business Journal, The Houston Chronicle, The Texas Lawyer, and Dallas Morning News.  Mr. Cobb is on the editorial boards of the American Lawyer’s Small Firm Business, Law Firm Partnership & Benefits Report, and Strategic Selling and Service Excellence Report.

 

BOOKS:

             Various Contributions including the Cobb Value Curve to The Firm of the Future; A guide for Accountants, Lawyers, and Other Professional Service Firm, Ronald J. Baker and Paul Dunn, published by John Wiley & Sons, Inc., 2003.

 

Winning Alternatives to the Billable Hour; Strategies that Work Contributor to multiple sections.  Edited by James A. Calloway and Mark A. Robert-son, published by the Law Practice Management Section of the American Bar Association, 2002.

 

Various Contributions including the Cobb Value Curve to The Profes-sionals Guide to Value Pricing, Ronald J. Baker, published by Harcourt Brace Professional Publishing, 1998.

 

Using the Cobb Value Curve to Price Professional Services appears in Billing Innovations, Richard C. Reed, editor, the Ameri¬can Bar Associa-tion, Section of Law Practice Management, December, 1996.

 

“The Profitable Law Firm:  Capitalization, Ownership and Retirement,” Chapter 6 of The Lawyer's Handbook, 3rd edition, The Institute of Continuing Legal Education and The American Bar Association (joint publishers), to appear in 1992.

 

“The Well-Run Law Firm:  Strategic Planning,” Chapter 14 of The Lawyer's Handbook, 3rd edition, The Institute of Continuing Legal Education and The American Bar Association (joint publishers), to appear in 1992.

 

“Developing a Pricing Strategy,” American Lawyer Management Series; Chapter 35, Billing, June 1991 Update.

 

Chapter 11 “Ways to Implement the Crossover from Cost-Based to Value-Based Billing,” appears in Win-Win Billing Strategies:  Alterna-tives that Satisfy Your Clients and You, (the sequel to Beyond the Billable Hour), Richard C. Reed, editor, the American Bar Association's Law Practice Management Section, December, 1991.

 

“Pricing of Legal Services,” Using the Cobb Value Curve to Price Legal Services appears in Win-Win Billing Strategies:  Alterna¬tives that Satisfy Your Clients and You, Richard C. Reed, editor, the Ameri¬can Bar Associa¬tion, Section of Law Practice Management, December, 1991.

 

“Using A Value Curve to Price Legal Services,” American Lawyer Man-agement Series; Chapter 35, Billing, June 1991 Update.

 

“Alteration of the Law Firm:  Capitalization, Ownership & Retirement,” ICLE Course Handbook #51 and presentation for The Institute of Contin-uing Legal Education's Nineteenth Annual Institute on Law Office Management, Minneapolis, Minnesota, July 16-20, 1990.

 

“Alternative Pricing:  Why You and Why Now?” The Lawyer's PC, May 15, 1992.

 

“Using a Value Curve to Price Legal Services,” The American Lawyer Management Service 1990-2000 Edition, ed., Steven Brill, June 1990 Update.

 

“Strategic Planning:  The Medium to Large Firm,” ICLE Course Hand-book #23 and presentation for The Institute of Continu¬ing Legal Educa-tion's Nineteenth Annual Institute on Law Office Management, Minneap-olis, Minnesota, July 17-21, 1990.

 

“Alteration of the Law Firm:  Capitalization, Ownership & Diversification,” ICLE Course Handbook #35 and presentation at The Eighteenth Annual Institute on Law Office Management's “Successfully Managing in Times of Uncertainty,” San Francisco, California, July 17-21, 1989.

 

“Strategic Planning:  The Medium to Large Firm,” ICLE Course Hand-book #24 and presentation for The Institute of Continu¬ing Legal Educa-tion's “Successfully Managing in Times of Uncertainty,” Eighteenth Annual Institute on Law Office Management, San Francisco, California, July 17-21, 1989.

 

“The Value Curve and the Folly of Billing-Rate Pricing,” Beyond the Billable Hour:  An Anthology of Alternative Billing Methods, Richard C. Reed, editor, the American Bar Association's Section of Economics of Law Practice, 1989.

Contributor to Anatomy of Professional Practice:

Developing and Managing a Successful Firm, by Michael Simmons, Gazette Practice Handbooks, The Law Society's Gazette, 1987.

 

“The Politics of Change,” Chapter Five of Withdrawal, Retirement & Disputes:  What You and Your Firm Need to Know, Section of Econom-ics of Law Practice, American Bar Association, 1986.

 

“Developing the Successful Plan:  The Medium to Large Firm,” ICLE Course Handbook #31, speech presented at The Institute of Continuing Legal Education's Fourteenth Annual Conference on Law Office Management, San Francisco, California, June 18, 1985.

 

“Introduction to Successful Strategic Planning:  The Medium to Large Firm,” ICLE Course Handbook #23, presented at The Institute of Contin-uing Legal Education's Fourteenth Annual Conference on Law Office Manage¬ment, San Francisco, Califor¬nia, June 18, 1985.

 

A Planning Workbook for Law Firm Management, second edition, American Bar Associa¬tion, Section of Economics of Law Practice (now the Law Practice Management Section), Chicago, Illinois, 1985.

 

“Effective Planning:  The Over 100 Lawyer Firm,” ICLE Course Hand-book #22 and presentation for The Institute of Continu¬ing Legal Educa-tion's Thirteenth Annual Institute on Law Office Management, Denver, Colorado, July 10, 1984. 

 

“Case History D:  A Large Law Firm,” Effective Law Firm Planning, ICLE Course Handbook, Ann Arbor, Michigan, February 27 through March 1, 1980. 

 

 

“An Approach For the Analysis of Firm Organization, Information Flow and Decision Making, Managing the Large Law Firm, 1979, Practising Law Institute, Commercial Law and Practice Course Handbook Series, Number 217, 1979.

 

“Case History D:  A Large Firm,”  Effective Law Firm Planning, ICLE Course Handbook, Denver, Colorado, February 28 through March 3, 1979.

“Critical Activities Which Affect the Cash Flow and Profitability of Law Firms,” Managing the Large Law Firm, 1979, Practising Law Institute, Commercial Law and Practice Course Handbook Series, Number 217, 1979.

 

Managing the Large Law Firm, 1979, William C. Cobb, ed., Practising Law Institute, Commercial Law and Practice Course Handbook Series, Number 217, 1979.

 

“A Method of Presentation:  Financial and Personnel Information,” Managing the Large Law Firm, 1979, Practising Law Institute, Commercial Law and Practice Course Handbook Series, Number 217, 1979.

 

 

ARTICLES:     “Anchoring the Firm Culture in Solid Rock”  Law Journal Newsletters, Law Firm Partnership & Benefits Report an Amlaw Publication May 2015. Vol 21 No 3.  www.lawcatalog.com Customer Service 877-256-2472.

 

“Changing the Outside Firm Business Model” The General Counsel Magazine, AmLaw Publication, November 14, 2018.  www.lawcatalog.com Customer Service 877-256-2472.

 

“Partner Purges: Practical or Perilous” Law Journal Newsletters, Law Firm Partnership & Benefits Report an Amlaw Publication Vol 19; No 1.  March 3, 2013.  www.lawcatalog.com Customer Service 877-256-2472

 

“Why Should We Tolerate “Jerks” in Our Law Firms?”  Law Journal Newsletters, Law Firm Partnership & Benefits Report an Amlaw Publica-tion May 2011.  www.lawcatalog.com Customer Service 877-256-2472

 

“Your Future; Is there a Merger There?” Law Journal Newsletters, Law Firm Partnership & Benefits Report an Amlaw Publication Vol 18, No 3; May 2012.  www.lawcatalog.com Customer Service 877-256-2472.

 

“Leadership Transition in Law Firms” Law Journal Newsletters, Law Firm Partnership & Benefits Report an Amlaw Publication February 2011.  www.lawcatalog.com Customer Service 877-256-2472.

 

“Dancing on the Cliff Edge” Why a firm should follow the Trends.  Law Journal Newsletters, Law Firm Partnership & Benefits Report an Amlaw Publication December 2006 Vol 19 No. 10.  www.lawcatalog.com Cus-tomer Service 877-256-2472

 

“Supporting Your New Managing Partner” Law Journal Newsletters, Law Firm Partnership & Benefits Report an Amlaw Publication May 2011.  www.lawcatalog.com Customer Service 877-256-2472

 

“Alternative Fee Arrangements” Law Journal Newsletters, Law Firm Partnership & Benefits Report an Amlaw Publication November 2011.  www.lawcatalog.com Customer Service 877-256-2472

 

“Succession in Leadership” Law Journal Newsletters, Law Firm Partner-ship & Benefits Report an Amlaw Publication October 2010.  www.lawcatalog.com Customer Service 877-256-2472

 

“Redaction on Pricing Legal Services”  Law Journal Newsletters, Law Firm Partnership & Benefits Report an Amlaw Publication Septem-ber,2009.  www.lawcatalog.com Customer Service 877-256-2472

 

“Challenges for Mid-Sized Firms” Dealing with retiring partners in this new economy.   Law Practice Management Magazine.  December 2009. Web-site: www.lawpractice.com.

 

“Implications Wheel” The future implications of trends we are seeing in today’s legal environment.  Published to the attendees of the Seize the Future Conferences.  Published in the Book Seize the Future in 2000 and republished to members of the ongoing Seize Attendees.  American Bar Association ISBN 1-57073-786-X.

 

“Pricing in the New Economy to Guarantee Law Firm Survival” A summary of the speech delivered to the MERITAS annual meeting in April.  MERITAS is an international organization of law firms.  Published in their May or June newsletter.

“Associate Compensation Increases; What a great chance to grab a competitive advantage!”  Law Journal Newsletters, Law Firm Partnership & Bene-fits Report an Amlaw Publication October 2006.  www.lawcatalog.com Customer Service4 800-999-1916.

 

“Standing Near the Cliff Edge, How increasing pressure from clients for fee predictability will change the face of the practice,”  Law Journal Newsletters, Law Firm Partnership & Benefits Report an AmLaw Publication. September 2005.  www.lawcatalog.com Custom-er Service 800-999-1916.

 

“Your Future: Is there a Merger There? Are you going to follow the lemmings or set your own course?”  Law Journal Newsletters, Law Firm Partnership & Benefits Report an AmLaw Publication.  Volume 11, Number1, February 2005.  www.lawcatalog.com Customer Service 800-999-1916.

 

 

“Here’s how to calculate the partners’ share on flat-fee matters,” Law Office Administrator Volume XIII Number 9 September 2004.

 

“Connecting the Dots, How to Make Sales and Marketing Work” Published in the London Based Managing Partner magazine in September, 2004.  It describes practical strategies for implementing firm-wide behavioral change to achieve top-quality client service.

 

“Producing Benefits Through Firm Culture,” Law Journal Newsletters, Law Firm Partnership & Benefits Report an AmLaw Publication.  Volume 10, Number 8, September 2004.  www.lawcatalog.com Customer Service 800-999-1916.

 

“Assimilating Lawyers, How to Make Training and Lawyer Assimilation Work.”  Law Journal Newsletters, Law Firm Partnership & Benefits Report an AmLaw Publication.  Volume 10, Number 2, March 2004.  www.lawcatalog.com Customer Service 800-999-1916.

 

“Future Law Firm Leadership.”  Defense Research Institute’s maga-zine For the Defense. December, 2003.  Volume 45, Number 12.  Published by DRI, 150 North Michigan Avenue, Suite 300, Chicago, Il 60601

 

 

“Leadership Transition in a Law Firm.”  Law Journal Newsletters, Law Firm Partnership & Benefits Report an AmLaw Publication.  Volume 9, Number 9, October 2003.  www.lawcatalog.com Customer Service 800-999-1916.

 

“New Times - New Measures; New Times Require New Measures for Budgeting.”  Accounting and Financial Reporting for Law Firms an AmLaw Publication.  Fall 2002.  Web-site: www.amlaw.com.

 

“The Future of Partnership Agreements, What should firm leadership be considering for partnership agreements,” Law Journal Newsletters, Law Firm Partnership & Benefits Report an AmLaw Publication.  September 2002.  www.lawcatalog.com Customer Service 800-999-1916.

 

“The Economic Downturn Exposes Weaknesses in Lawyer Compen-sation.”  A summary of a speech by Law Office Management Admin-istration Report, September 2002, Issue 02-9.  Web-site: www.ioma.com.

 

“Time to Deal with Problem Partners.”  Law Practice Management Magazine, September 2002, Vol 28. No. 6.  Web-site: www.lawpractice.org.

 

“Taking a Law Firm from Good to Great.” Unpublished but available through the Web-site: www.cobb-consulting.com.

 

“Becoming a Change Insurgent in the Legal Profession.”  Committee 10 News of the International Bar Association, May 2002, Vol. 12. No. 1. Web-site: www.ibanet.org.

 

“The Future of Partnership Agreements; What Should Firm Leadership be Considering for Partnership Agreements.”  Law Firm Partnership and Benefit Report, a publication of AmLaw Publications.  Fall 2002.  Web-site: www.amlaw.com.

 

“Five Transitions Law Firms Must Make To Ensure the Future of Partnerships,” Law Firm Partnerships & Benefits Report, April 2002, Vol. 8 No. 3.  Web-site: www.amlaw.com.

“Changing Equity Partners to Non-Equity Status.”  Of Counsel Magazine, March 2002, Vol. 21. No. 3. Web-site: www.aspenpublishers.com.

 

“Mid-sized Goodbyes,” Texas Lawyer,  December 24th, 2001

 

“Legal eruption centers on Enron bankruptcy,” Houston Business Journal, Week of December 14th-20th, 2001

 

“From a Walk in the Park to the Wild Side; Getting Ready for Wild-Side Budgeting.”  Law Practice Quarterly, August 2001, Vol. 2. No. 3. Web-site: www.lawpractice.org.

 

“Financial Management in the New Millennium.” Texas Lawyer, June 26, 2000

Vol 16. No. 16. Http://www5.law.com/tx/special/firmfinance/062600fe.htm.

 

“The End Times for a Law Firm.”  International Practice Manager, April, 2001 Vol. 11. No. 1. Published by Committee 10 of the Internation-al Bar Association. Web-site: www.ibanet.org.

 

“Selecting Growth Strategies to Enhance a Competitive Advantage.” Law Governance Review Summer 1999 Vol 3 No. 4.  pp.36-44. Pub-lished by The Law Governance Institute, 490 Route 304, New City, New York 10956; 1-800-931-6722.

 

“The Foundation That Guarantees Law Firm Survival,” Law Govern-ance Review, Summer 1998.  Published by The Law Governance Institute, 490 Route 304, New City, New York 10956; 1-800-931-6722.  This is a classic requested often in 2009.

 

“Implications; Results of the Seize the Future Conference Implications Discussion”  Seize the Future: New Strategies’ Conference Material, Phoenix, Arizona, October 30, 1997. 

 

“A Career Trajectory for the 21st Century,” Texas Lawyer, Volume 13, No. 43, January 19, 1998.

 

“Creating A Client-Driven Firm,” Law Governance Review, Winter 1998.  Published by The Law Governance Institute, 490 Route 304, New City, New York 10956; 1-800-931-6722.

 

“Passages: A New World for the Legal profession; Are Lawyers Sailing into the Same Storm as their Predecessor Professions?”  Seize the Future: New Strategies’ Conference Material, Phoenix, Arizona, October 30, 1997.   Available on the Web-Site www.cobb-consulting.com.

 

“Facing the Tough Choices: New Focuses for Law Firm Leaders,” Leadership and Management Directions, American Bar Association Law Practice Management Section, Vol 8, No. 1, Fall 1997.

 

“Partner Retreats: Avoiding Mine Fields,”  The Administrato¬r's Advantage, May/June 1997.

 

“A firm commitment/ Liddell Sapp a case of tradition, success” Houston Chronicle, July 31st 1996

 

“Creating Permanent Change: Learn or Die,”  Texas Lawyer, July 8, 1996.

 

“Trapped In The Compensation Box Canyon,” The Administrator's Advantage, Novem¬ber/December 1995.

 

“From a Walk In The Park To The Wild Side, Getting Ready For Wild Side Budgeting,”  The Administrato¬r's Advantage, September/October 1995. 

 

“Lack of Direction Can Sink a Mid-size Firm: Reports of Their Death Have Been Greatly Exaggerated, but Medium-Sized Firms Must Be Managed Aggressively in Order to Survive,” Texas Lawyer, November 20, 1995.

 

“Don't Get Caught In The Spinning Wheels,”  Making the decision process more effective.  The Administrato¬r's Advantage, July/August 1995. 

 

“Last of the Buffalo Hunters,” Law Practice Management, Section of Law Practice Management, American Bar Association, October 1995.  Co-Author.

 

“Cleaning Up the Pollution: Purifying the Stream of Effort to Produce a Higher Realization on Firm Resources,”  The Administrator's Ad-vantage, May/June 1995.

 

“Rebuilding the Emotional Equity in the Firm,” The Administrator's Advantage, March/April 1995.

 

“Now What?”  The Administrator's Advantage, January/February 1995.

 

“Watershed Analysis: Improving Profitability, Reducing Overhead,” by William C. Cobb, Washington Journal, May 23, 1994.

 

“Building Capital and Emotional Equity,” Law Practice Management, published by the Section of Law Practice Management, American Bar Association, September, 1993.

 

“The Shift to the New Competitive Model and the Impact on Manage-ment Issues:  The way in which law firms compete and deliver legal services changed drastically between the late 1970s and the late 1980s,” Law Practice Management, published by the Section of Law Practice Management, American Bar Association, May/June 1993.

 

“Dumping the Doom Loop: Using Alternative Billing Creates a Win-Win Scenario for You and Your Clients,” Young Lawyers Division, The Barrister, published by the American Bar Association, Spring 1993.

 

“The Need Grows for Alternative Billing: How to Determine Effective Pricing Strategies for Clients,” Legal Times, December 9, 1991.

 

“Dealing with the Pricing Crisis,” Arizona Attorney, a

publication of the State Bar of Arizona, Volume 27, Number 5, January 1991, pp. 12-16.

 

“The Growing Need for Alternative Billing:  How to Determine Effective Pricing Strategies for Clients,” Texas Lawyer, January 20, 1992.

 

“The Need Grows for Alternative Billing:  How to Determine Effective Pricing Strategies for Clients,” Legal Times, Week of December 9, 1991.

 

“The Future of Your Practice and Strategic Planning,” Arizona Attor-ney, Volume 26, Number 5, January 1990, pp. 19-20.

 

“The Future of Your Practice,” Today's Lawyer, Issue 1, 1989.

 

“Building a Business Plan (With the Help of an Electronic Spread-sheet),” Today's Lawyer, Issue 2, 1989.

 

“Managing Profitability Through Realization,” Today's Lawyer, Issue 3, 1989.

 

“Developing a Partner Compensation System,” Today's Lawyer, Issue 4, 1989.

 

“Clients Want Firms that Contain Costs,” The National Law Journal, August 7, 1989.

 

“Determining the Value of Legal Services,” The National Law Journal, May 1, 1989.

 

“Developing a Partner Compensation System,” Today's Lawyer, Issue 4, 1989.

 

“The Future of Your Practice,” Today's Lawyer, Issue 1, 1989.

 

“Managing Profitability Through Realization,” Today's Lawyer, Issue 3, 1989.

 

“Back to the Basics:  Paralegals and Profitability,” Paralegals & Productivity, Volume One, Number One, January 1988.

 

“The Urge to Merge:  Smart Strategy or Suicidal Leap?” Legal Admin-istrator, January-February 1988 (jointly written by William C. Cobb and Gary G. Garrett).

 

“Competitive Pricing:  Or, The Folly of Hourly Rate Pricing,” Legal Economics, September 1988.

 

“Better Practice Management, the Critical Next Step:  Has Your Firm Questioned Its Basic Assumptions Lately?” Legal Administrator, Spring 1987 (jointly written by William C. Cobb and Gary G. Garrett). “How to Analyze Profitability,” Legal Economics, March 1987.

 

“Law Odyssey 2001:  Will Your Practice Still be in Orbit?” JURIS, January/February 1987.

 

“The Big Picture:  Planning and Strategy for the Decade Ahead, Basics of Strategic Planning,” presented to The American Lawyer, March 27-28, 1986.

 

“How Not to Run a Law Office,” International Financial Law Review, November 1986.

 

“Sample Strategic Plans,” presented to The American Lawyer, March 27-28, 1986.                                                  

 

“Avoiding Paralysis by Analysis,” The National Law Journal, February 1984.

 

“Avoiding Mine Fields in the Strategic Planning Process, Part I,” Legal Economics, September/October, 1981.

 

“Avoiding Mine Fields in the Strategic Planning

Process, Part II,” Legal Economics, November/ December, 1981.

 

“Look Beyond the Income Statement,” The Houston Lawyer (official publication of The Houston Bar Association), Vol. XIV--No. 8/9, Summer 1977.

 

SPEECHES:             

“Transition: The new Era” a 2015 presentation made to SIMA (the voice of securities and financial services industy based in New York City.  Base upon an article in American Lawyer Corporate Counsel Maga-zine.

 

 

“The Adaptable Firm” presented to the Association of Legal Adminis-trators at the 35th Annual Educational Conference in Las Vegas, Nevada.

 

“Pricing in the New Economy” A presentation made to the members of MERITAS (an international affiliation of law firms) at their annual meeting in Orlando, Florida in April of 2009.

 

“Law 2010" What the next two years hold for law firms of Wyoming.  Delivered in August of 2008 to the Wyoming Bar Association Annual Meeting.

 

“Preserving Your Place in the Future of the Legal Profession” What mid-sized and small law firms need to do to position their practices in the next five years.  Delivered to the Minnesota Bar Association in July of 2008.

 

“Pricing Legal Services” Myths and reality in pricing legal services.  Delivered to the State Bar of Texas Annual Meeting in June of 2008.

 

“Transitions: The Adaptable Firm,”  Association of Legal Administra-tors 36th Annual Educational Conference in Las Vegas, Nevada in May 2007.

 

“Is There a Place For You in the Future of the Legal Profession,” Keynote address to the Tarrant County Bar Association Annual Meeting in April 2007

 

“The Future of Financial Management” and “Managing Succession in Leadership,” The first is the Keynote for the opening of the Financial Officers of the Association of Legal Administrators in September 2006.

 

“Trends in Law Firm Management: National and Global,” Association of Legal Administrators 35th Annual Educational Conference in Montre-al Canada in May 2006

“How to Retain Top Talent in Your Firm,” Region 4 Association of Legal Administrators in October 2005.

 

“Is There a Place for You in the Legal Profession?” State Bar of Texas program for lawyers with less than 15 years of experience conducted at the law schools of Southern Methodist University, The University of Houston, and The University of Texas.  Mr. Cobb chaired the com-mittee that created the program and also chaired the three programs in October, 2005; January, 2006; and May, 2006.

 

“Tools and Strategies for Making Your IP Practice Profitable.”  Association of Legal Administrators Intellectual Property Retreat in September 2004.

 

“Real-World Changes in the Delivery of Legal Services.”  Presented to Law Net in November of 2002.

 

“Changes in Cutting the Compensation Pie; Required Moves to Reduce Risk to the Members of Pilot Legis.”  Pilot Legis Association of Law Firms, November 2002.

 

“Adding value to Outside Counsel” Travis County Corporate Counsel, Austin TX, May 21st 2002.

 

“Positioning Yourself for the Future” Houston Bar Association; Family Law Section, Houston TX, May 1st 2002.

 

“Shaping the Future of the Legal Marketplace”,  New York State Bar Association; Labor and Employment Law Section, April 26th - 28th 2002.

 

“How to Cut the Compensation Pie” Association of Legal Administra-tors; 31st Annual Educational Conference and Exposition, San Antonio TX, May 22nd 2002.

 

“Counseling Your Company in Changing Times”,  24th Annual Corporate Counsel Institute, Houston TX, April 18th - 19th 2002.

 

“What’s the World Coming To?” Advanced Business and Commercial Litigation section of the State Bar of Texas. Houston, TX May 10, 2001. 

 

“Real-World Changes for the Delivery of Legal Services” Elite Infor-mation Systems; Elite User Conference, New Orleans LA, May 9th 2002.

 

“Shaping the Future of the Legal Marketplace.” New York State Bar Association NYC, April 26, 2001.

 

“Migrating to the Future”, Oregon State Bar, Lake Oswego OR, January 11th 2002.

 

“The Future of the Legal Profession”, National Association of Bar Executives; Chief Executives Retreat, Chicago IL, March 6th 2002.

 

“2005 and Beyond: The Future of the International Law Practice and the Section” Santa Fe, NM  October 27, 2000.

 

“Will There be a Litigation Practice in the New Millennium?” American Bar Association Litigation Section Fall Leadership Meeting Toronto, Canada October 6, 2000.

 

“Marketing Services in the New Millennium” Road Rescue Merrimac Galveston, TX  September 7, 2000.

                         

“Will There Be a Defense Practice in the New Millennium?” Texas Association of Defense Counsel 2000 Joint Texas/Louisiana Law Office Management Seminar Houston, Texas August 25, 2000.

 

“The New Profession: The Size and Speed of the Tsunami Wave” Utah State Bar

Annual Retreat  San Diego, CA July 14, 2000.

 

“The Future of the Legal Profession” International Bar Association  Rome, Italy June 22, 2000.

 

“The Territory Ahead: Trends to Watch in the Business and Profession of Practicing Law.”  “Creating the Future of the Legal Profession.” Oklahoma Bar Association Symposium 2000 Oklahoma City, April 6, 2000.

 

“The Future of the Legal Practice” 1st Annual Texas Aggie Bar Associ-ation Conference College Station TX April 1, 2000.

 

“The Future of the Legal Profession” Dallas Bar Association Board Retreat in San Antonio,  TX February 25, 2000.

 

“The Future: Are You Ready to Seize It?” Alamo Chapter of the Association of Legal Administrators in San Antonio, TX   February 17, 2000.

 

Chair of the November 4-6,1999 “Seize the Future” Conference focusing on the future of the legal profession, Phoenix, AZ.  As Chair of the Futurist Committee of the ABA Law Practice Management Section, Mr. Cobb and his committee brought Tom Peters, well known author on the future of business; Mr. Landry, chief strategist for IBM on E-Commerce; Mr. Gary Hamel, well know author and chief architect of establishing strategies for change; and Mr. Melancon, CEO of the AICPA who structured the changes in the CPA profession over the last 3 years.

 

Chair of the Practising Law Institute, NYC, October 1999 roundtable for managing partners.  The focus on the coming changes in the legal profession and the strategies and tactics required by leading firms to adapt and compete effectively.

 

“The End of the Profession? The Size and Speed of the Tsunami that will Alter the Industry.” Elite Information Systems San Diego, CA. October 29, 1999.

 

Houston Real Estate Lawyers Council Houston, TX October 12, 1999.

 

“The Future: Is the Profession Ready?” ALA Houston Chapter Hou-ston, TX June 9, 1999.

 

“Associate Hiring and Retention,” ALA Houston Chapter, Houston, TX October 14, 1998.

 

“The Trends Affecting Middle Sized and Small Insurance Defense Firm,” Defense Research Institute Annual Meeting in San Francisco, California, October 8, 1998.

 

“The Future of the Client/Professional Relationship,” ABA Law Practice Management Section, Women Rainmakers, Houston Chapter, Houston, Texas, June 25, 1998.

 

“The Future Is Now And The Road Map Is Aging: Where The Defense Law Firm Needs To Be In The Coming Years And How To Get There,” DRI Defense Practice Seminar, The Defense Research Institute, Chicago, Illinois, April 2, 1998.

 

“How and What Are Corporate Counsel Paying for Legal Services,” 20th Annual Corporate Counsel Institute, University of Texas School of Law & Corporate Counsel Section of the State Bar of Texas, Austin, Texas, March 27, 1998.

 

Chair of the October 1997 Seize the Future Conference.  This confer-ence brought John Naisbitt:, Joel Barker and Byron Fyman together to discuss the future of the profession and the implications.  This conference generated the impetus to create the Multi-Disciplinary Practice Commission for the ABA.

 

“Creating a Client-Driven Firm Structure,” American Bar Association Annual Meeting, San Francisco, California, August 3, 1997.

 

“Developing a Strategic Business Plan For Your Law Firm,” Defense Research Institute (DRI) Conference “The Defense Lawyer in the Year 2000:  The Economics of Law Practice Seminar,” Chicago, Illinois, June 19, 1997.

 

“Professional Development: Positioning Your Career to Take Off Into the 21st Century,”  Texas Association of Young Lawyers Conference: “Lawyering Into the 21st Century,” Houston, Texas, April 11 and Dallas, Texas, April 25, 1997.

 

“Creating the Client-Driven Firm, Understanding and Responding to Needs,” Professional Services Marketing Association, Dallas, Texas, February 26, 1997.

“Quantum Improvements in Case Management,” Loss Executives Association (General Counsel and Senior Claims Executives of largest property and casualty insurance companies), Mid-Winter Educational Program, Tampa, Florida, January 23, 1997.

 

“Using the Cobb Value Curve to Determine Pricing and Deliver of Service Structures,”  Houston Executive's Association, Houston, Texas, January 21, 1997.

 

“Focusing Your Marketing Efforts,” Houston Bar Association Confer-ence of Solo Practitioners, Houston, Texas, May 31, 1996.

 

“Getting a Return on Leadership Time,” Association of Legal Adminis-trators' 25th Annual Educational Conference and Exposition, May 7, 1996, New Orleans, Louisiana.

 

“Value Billing,” 18th Annual Corporate Counsel Institute, School of Law, University of Texas at Austin, Four Seasons Hotel, Houston, Texas, April 25, 1996.

 

“Partner Compensation, Making Change Happen, Creating a New Compensation System for a New Competitive Environment, Commer-cial Law Affiliates Annual Membership Meeting, March 2, 1996, New Orleans, Louisiana.

 

“Adapting to the Future of the Relationship Between Inside and Outside Counsel,” Loss Executives Association (General Counsel and Senior Claims Executives of largest property and casualty insurance companies), Mid-Winter Educational Program, Tampa, Florida, Febru-ary 1, 1996.

 

“Change Comes to the Buffalo Hunters,”  U.S. Law Firm Group, Inc. Annual Meeting, Arizona Biltmore, Phoenix, AZ, January 18, 1996.

 

“Management Issues and Emerging Trends,” Executive Directors Forum, Intercontinental Hotel, New York City, November 17, 1994.

 

“Creating Pricing Strategies To Improve Legal Service Quality And Reduce Legal Cost for Clients,” National Law Network, Kiawah Island Resort, SC October 21, 1994.

“Alternative Billing Methods,” Houston Bar Association, November 4, 1994.

 

“Alternative Billing,” Legal Assistant Management Association,

Tenth Annual Conference, November 2, 1994

 

“Evolving Trends in Partner Compensation,” Boston Chapter, Associ-ation of Legal Administrators, Managing Partner Luncheon, Boston, Massachusetts, October 26, 1994.

 

“Marketing to Law Offices, Beyond the Basics,”  Law Technology Conference 1994, September 29, 1994.

 

“Keys to Success:  Enhancing Administrator's Value,” Association of Legal Administrators, Region 4 Annual Educational Conference, September 24, 1994.

 

“Tough Times and Bottom Lines,” A Presentation to the American Association of Law Libraries, 1994 Annual Meeting, Seattle, Washing-ton, July 11, 1994.

 

“Selling Smarter in the New Competitive Environment,” A Presentation to the National Association of Legal Vendors, Boca Raton, Florida, May 20, 1994.

 

“Practice Management Issues and Alternative Billing,” A Presentation to Digital Equipment Corporation, Albany, New York, April 20, 1994.

 

“Pricing Based Upon Value-Driven Models,” A Presentation to the European Regional Meeting, and Roundtable Discussion of Implica-tions of Partner Compensation Approaches, Vienna, Austria, February 14, 1994.

 

“Is it Possible to Do What Everyone Else Will Think of Doing Tomor-row?,” Keynote Address, Washington Bar Association/Law Practice Management Institute Meeting, Seattle, Washington, January 28, 1994.

 

“Pricing of Legal Services Based on Cost-Driven Models,” Global Forum sponsored by the Harvard Law School, the Harvard Business School and Lex Mundi, in New Orleans, Louisiana, October 10, 1993.

 

“The Strategic Planning Process:  The Over 50 Lawyer Firm,”  Course Presentation for the 22nd Annual Institute on Law Firm Management, Chicago,  Illinois, July 19-23, 1993.

 

“Right Sizing and Controlling Overhead:  The Over 50 Lawyer Firm,”  Course Presentation for the 22nd Annual Institute on Law Firm Management, Chicago, Illinois, July 19-23, 1993.

 

“Shareholder/Partner Compensation Analysis and Planning,” Kansas Bar Association, June 9-12, 1993, Vail, Colorado.

 

Presentation, Member of the Faculty, at the 13th Annual Strategic Planning Institute for Law Firms, San Francisco, California, November 6-8, 1992.

 

Speaker, “The Future of Law Firm Leadership,” the Association of Legal Administrators' Annual Administrators' Luncheon, Winter Park, Florida, November 18, 1992.

 

“Management of Outside Counsel: “Trends in Alternate Billing,” (presented with Shelby Rogers, Sr. Vice President, General Counsel, Texas Commerce Bancshares), Law Technology '92, Dallas, Texas, September 26, 1992.

 

“Win-Win Billing Strategies:  Alternatives that Satisfy Your Clients and You (Or How to Get Out of the Doom Loop of Hourly Billing),” New Mexico State Bar Association Meeting, Inn of the Mountain Gods, Ruidoso, New Mexico, September 25, 1992.

 

Main Speaker in the Session, “Real Examples of Alternatives to Time-Based Billing,” at Succeeding in the Post-Gold Rush Era, An American Lawyer Seminar for Inside and Outside Counsel (held in cooperation with the American Corporate Counsel Association), New York, New York, June 18-19, 1992.

 

“Partner and Associate Compensation and Evaluation,” present¬ed at the Association of Legal Administrators' 21st Annual Educational Conference, Atlanta, Georgia, April 13, 1992.

 

Presentation:  Defining and Managing Client Needs While in the New Competitive Environment, Houston Bar Association, Houston, Texas, May 28, 1992.

 

“Pricing Legal Services and Alternative Billing Systems:  How to Use Alternative Billing Methods to Improve Legal Services, Reduce Fees, and Improve Profitability,” presented at the Association of Legal Administrators' 21st Annual Educational Conference, Atlanta, Georgia, April 13, 1992.

 

“Pricing Strategies:  How to Use Alternative Billing Methods to Improve Legal Services, Reduce Fees, and Improve the Bottom Line,” South Carolina State Bar, January 18, 1992.

 

“Example of a Mini Plan Segment,” and “Questions and Assumptions for 75-150 Case Study,” 11th Annual Strategic Planning Institute for Law Firms, Ann Arbor, Michigan, January 25-27, 1991.

 

Guest Speaker, “Partner and Associate Compensation and Evaluation, “Association of Legal Administrators' Fourth Annual Attor-ney/Administrator Dinner, Tucson, Arizona, October 23, 1991.

 

Guest Speaker, “The Survival Issues of the 1990's:  Creative and Proven Responses,” Association of Legal Administrators' Managing Partner/Administrators Dinner, New Orleans, Louisiana, October 10, 1991.

 

Guest Speaker, “Why Deal with Compensation?” Association of Legal Administrators' Cabrillo Chapter, Partners' Night, Santa Barbara, California, November 12, 1991.

 

“Maximizing Firm Profitability - the Cutting Edge,” The Law Office of the 90's, State Bar of Texas, Dallas, Texas, February 9, 1991.

 

“Partner and Associate Compensation and Evaluation,” Association of Legal Administrators' Financial Management Section Educational Conference, Nashville, Tennessee, April 18, 1991.

 

“Partner and Associate Compensation Structures,” Virginia Bar Association, Williamsburg, Virginia, January 19, 1991.

 

“Pricing Legal Services,” Association of Legal Administrators' Finan-cial Management Section Educational Conference, Nashville, Tennes-see, April 17, 1991.

 

“Pricing Strategies:  How to Use Alternative Billing Methods to Improve Legal Services, Reduce Fees, Improve Profitability, and Improve Competitive Position,” NALFMA 19th Annual Conference, April 26, 1991.

 

Speech, Alternative Billing Practices in Response to Client Concerns, Houston Area Law Librarians Association, Houston, Texas, January 15, 1991.

“Strategies for Dealing with Slow Growth or No Growth, Strategic Planning:  The Over 25 Lawyer Firm,” #39, The 20th Annual Institute on Law Firm Management, Toronto, Ontario, July 22-26, 1991.

 

“Turning the Firm Around,” State Bar of Arizona, Phoenix, Arizona, March 14, 1991.

 

“Achieving the Firm's Business Plan Through Project Management and Supporting Technology,” presented at the Ninth Annual Law Firm Technology Conference, Las Colinas Resort, Irving, Texas, May 15-18, 1990.

 

“Branch Office Strategies,” presented at the State Bar of Ari¬z¬ona's Law Prac¬tice Management Section's ALA Law Firm Leader¬ship Dinner, Phoenix, Arizona, February 15, 1990.

 

“Expanding the Role of Legal Services Marketing in the Nineties,” presented at the NALFMA 1990 Regional Conference, Dallas, Texas, May 6-7, 1990.

 

“Positioning Your Firm Through Planning,” presented at The Amer¬ican Bar Asso¬cia¬tion Sec¬tion of Law Prac¬tice Man¬agement¬'s “Managing For Profitability:  A Seminar For Those Responsi¬ble,” Kansas City, Missouri, May 4-5, 1990.

 

“The Pricing Crisis:  How to Change the Direction of the Firm and Establish a New Set of Assumptions for Delivering Legal Services,” presentation to The American Bar Association's Annual Meeting of the Tort and Insurance Practice Section, Chicago, Illinois, August 3-8, 1990.

 

 

“Strategic Planning and Legal Recruiting,” presented at “Legal Recruiting/Recruiting Legally,” sponsored by The Colorado and Denver Bar Associations, Denver, Colorado, July 12, 1990.

 

“Strategic Planning and Strategies for Survival,” presented at the Maricopa County Bar Convention, Phoenix, Arizona, Octo¬ber 5, 1990.

 

“The Value Curve:  The Destruction of Traditional Pricing As¬sump-tion¬s,” pre¬sent¬ed at the American Bar Associati¬on's Innova¬tive Billing Program, San Francisco, California, January 11-12, 1990.

 

“Value Billing:  How to use alternative billing methods to im¬prove legal services, reduce fees, and improve profitability,” presented to the Colorado Bar Association Annual Convention, Aspen/Snow Mass, Colorado, September 15, 1990.

 

“What Every CPA Should Know About Increased Firm Profitability and Shouldn't be Afraid to Ask,” National Conference of CPA Practitioners National Annual Meeting, Houston, Texas, October 18, 1990.

 

“Alternative Billing,” presented at The American Bar Association's Annual Meeting, Honolulu, Hawaii, August 3-10, 1989.

 

“Enhance Firm Profitability--The Big Picture,” panel discussion at The American Bar Association's Economics of Law Practice Section, Nassau, The Bahamas, May 19-20, 1989.

 

“Private Practitioners:  Some Innovative Techniques,” panel discus-sion at The American Bar Association's Economics of Law Practice Section, Nassau, The Bahamas, May 19-20, 1989.

 

“Rationale for Affiliated Business Activities,” presentation given at The 1989 American Bar Association's Section of Litigation Annual Meeting, Honolulu, Hawaii, August 6-9, 1989.

 

“Understanding Client Values in Pricing Legal Services,” pre¬sented at the Sixth Annual Law Office Management Institute for Solo and Small Offices, Santa Monica, California, October 19, 1989.

 

“Marketing Overview,” presented at “Beyond the Brochure:  An International Conference on Legal Services Marketing,” (jointly sponsored by the American Bar Association's Economics of Law Practice Section and the National Associa¬tion of Law Firm Marketing Administrators), San Francisco, California, November 17-19, 1988.

 

“Improving Profit and Measuring Partner Compensation,” speech presented at The Association of Legal Administrators Conference, Orlando, Florida, May 18-21, 1987.

 

“Long Range Planning for Long Range Profitability,” presentation to the Legal Education Society of Alberta, Edmonton Law Office Man-agement Association, Banff, Alberta, Canada, March 6, 1987.

 

“Assessing and Improving Profitability,” presented at The Association of Legal Administrators' “A Ride into the Future” Fifteenth Annual Educational Conference, Anaheim, California, April 23-26, 1986.

 

“Analyzing and Improving Functional Profitability,” presented at The Association of Legal Administrators Conference, April 26, 1985.

 

“Developing a Business Plan from the Results of the Strategic Plan-ning Process,” paper presented to the Association of Legal Adminis-trators, April 25, 1985.

 

“Strategic Planning in the Growing Law Firm,” paper presented at the Washington State Bar Association's and The Association of Legal Administrator's “Managing the Growing Law Firm in the 1980's” Conference, Seattle, Washington, October 23-25, 1985.

 

“How to Work with Consultants,” speech presented at The Associa¬tion of Legal Administrators Conference, Phoenix, Arizona, 1984.

 

“Surviving the Eighties Shakeout -- How Not to Grow,” paper present-ed for The Houston Bar Association's Law Practice in the 1980s Serialized Institute, Houston, Texas, October 25, 1984.

 

“Surviving the Eighties Shakeout:  What Is Strategic Planning (Other Than an Expensive Consultant's Catch Phrase?)” paper presented at The American Lawyer Strategic Planning Con¬ference, April 12-13, 1984.

 

“Why Isn't Something Happening?  Getting Your Law Firm Strategies Implemented,” paper presented at The American Lawyer Strategic Planning Conference, April 12-13, 1984.

 

“Critical Factors in Determining Organizational Structure,” speech presented at the Texas Society of Certified Public Accountants Practice Development Workshop, Dallas, Texas, September 19-21, 1983.

 

“Effective Planning:  The 25-100 Lawyer Law Firm,” speech present-ed at The Institute of Continuing Legal Education's Thirteenth Annual Conference on Law Office Management, Toronto, Canada, July 12, 1983.

 

“Expansion or Change:  Critical Factors to be Considered by the 25-100 Lawyer Firm,” speech presented at the Twelfth Annual Institute of Law Office Management, Toronto, Canada, July 11, 1983.

 

“Growing Without Pain:  Do You Have a Strategy or Are You Groping for Straws?” speech presented at Keyth Hart Seminar, Century Plaza Hotel, Los Angeles, California, June 22-23, 1983.

 

“Insuring Partner Productivity in a New Economic Environment that Demands It:  Retirement Plans & Flexible Time for Parent¬ing,” speech presented at American Lawyer Conference, October 27-28, 1983.

 

“Strategic Planning...” paper presented at The Association of Legal Ad-ministrators 1983 Conference, New Orleans, Louisi¬ana, April 20-23, 1983.

 

“The 25-100 Lawyer Firm:  Alternative Management Structure,” speech presented at The Institute of Continuing Legal Education's Thirteenth Annual Conference on Law Office Management, Toronto, Canada, July 12, 1983.

 

“Managing Your Firm Through Turbulent Times,” presented at The Institute of Continuing Legal Education's Eleventh Annual Conference, Chicago, Illinois, July 19-23, 1982. 

 

“Building and Organizing a Law Practice--Effectively Practising Law in the 1980s,” speech presented at the Houston Bar As¬sociation's Spring 1981 Serialized Institute, February 21, 1981.

 

“The Future -- Without Planning You May Not Get There,” paper presented at the International Conference on Law Firm Management, Montreal, Canada, May 2-5, 1979.

 

“The Shifting Role of Management in Law Firms:  If the Road is Not Bumpy, Maybe You're in a Rut,” paper presented at the Practising Law Institute's Managing the Large Law Firm workshop, August/September 1979.

 

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